../missions / comet-dashboards
Comet Analytics Dashboards
[Sales & GTM]
featured classified
Tracked 400+ activations → drove data-backed campus decisions
- problem
- Tracked 400+ activations → drove data-backed campus decisions
- my_role
- Owned the GTM motion, messaging, follow-up, and operating cadence needed to move the work forward.
- system_built
- Custom dashboards on Perplexity's Comet platform for ambassador performance and campus engagement. Surfaced funnel and activity data that supported coaching 15+ ambassadors and prioritizing school-level resources — aligned with 400+ user activations from the campus program.
- proof
- Users Tracked: 400+ · Conversion Rate: 67% · Campuses Monitored: 5 · Ambassadors Managed: 15+
- why_it_matters
- You can't improve what you don't measure — dashboards turned gut feelings into coaching conversations.
- Users Tracked
- 400+
- Conversion Rate
- 67%
- Campuses Monitored
- 5
- Ambassadors Managed
- 15+
Built custom analytics dashboards on the Comet platform to track ambassador performance across Perplexity's campus network: individual ambassador activity, workshop attendance, trial-to-signup conversion, and school-level engagement over time. Workshop programming reached 600+ students; the program attributed 400+ net new user activations with a 67% trial-to-signup conversion rate. Dashboards supported identifying top performers, coaching with specific action items, and deciding where to double down geographically.
- You can't improve what you don't measure — dashboards turned gut feelings into coaching conversations.
- Conversion rate matters more than raw signups; focusing on quality workshops beat mass flyering.
- Sharing dashboards with the team created healthy competition and accountability.
