../missions / perplexity-florida-strategy
Perplexity AI Florida Campus Strategy
Built Florida campus growth infrastructure across 5 university territories for Perplexity AI
- problem
- Perplexity needed adoption across distinct Florida university ecosystems, not a generic awareness push.
- my_role
- Lead Campus Strategist for Florida: territory planning, ambassador expansion, workshops, outbound, and KPI tracking.
- system_built
- A repeatable campus GTM motion built around localized density: ambassador recruiting, workshop activation, follow-up cadence, event programming, and school-level tracking.
- proof
- 5 Florida university territories, 15+ ambassadors, 400+ activations, and 67% trial-to-signup conversion.
- proof_status
- self-reported metric
- proof_note
- Metrics should stay tied to campaign tracking and resume source material; keep underlying dashboards or partner artifacts private unless cleared.
- artifact_note
- Private program artifacts; use public dossier, resume bullet, and interview discussion unless collateral is approved.
- why_it_matters
- This is direct proof that I can create adoption in messy distributed markets and turn relationship-driven growth into a scalable operating system.
- University Territories
- 5
- Ambassadors
- 15+
- User Activations
- 400+
- Conversion Rate
- 67%
The challenge was not just getting students to try Perplexity. It was expanding adoption across distinct university ecosystems with different cultures, organizations, and levels of AI fluency.
As Lead Campus Strategist for Florida, I helped build the operating motion: ambassador recruiting, outbound scripts, workshop activation, campus partnerships, event programming, and KPI tracking. The strategy leaned on localized density rather than generic ads: relationships, repeated touchpoints, and high-signal workshops.
This is the core GTM proof on the site: I can create pipeline and adoption in messy, distributed markets, then build the playbook and dashboard layer that lets the motion scale.
- Growth is not just ads. Campus adoption compounds through localized relationship density.
- The follow-up cadence matters as much as the first pitch.
- A good GTM operator can move between outbound, events, dashboards, and public speaking without losing the thread.
